BEACH TOURIST OFFICE GETS TOLL-FREE NUMBER AT A PRICE

Story excerpt: As far as the phone company was concerned, the name of this seaside resort was synonymous with lawn care.

Spell out Virginia Beach toll-free – 1-800-VABEACH – and you would reach a North Carolina gardening service. Until recently.

After 10 years of trying, the city has persuaded the lawn people to give up their phone number and let the Virginia Beach Visitor Information Center have it. The city hopes a memorable 800 number will prompt more people to plan vacations here.