Advertising; Answering The ‘Calls To Action’

Posted on March 7, 1994 by smsgov

CHARLES RUPPMAN hates those advertisements with big, splashy graphics and eye-catching photographs. What he likes are ”800” WATS-line numbers and coupons. ”Every advertisement directed at consumers should carry a call to action,” he said. Mr. Ruppman answers two million such calls each year. At the age of 42, he …

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