Reality television has become the main source of entertainment televised on network, and cable, stations in the past decade. And the contest/competition programming regularly use toll free telephone numbers to connect with viewers and to gauge popularity of the performers, whether they are singing, dancing or displaying other talents. These popular competition shows rely on toll free phone numbers to meter viewership, allows audience participation and gives clues to which segments and components of these shows resonate with the audience, and which do not. Toll free, in these cases, is used for marketing at its best.
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