TOLL-FREE NUMBER IS ADVISABLE IF 20% OF BUSINESS OUT OF STATE

Q: I have just self-published a book and plan to sell it from my office at home by advertising in trade magazines and appearing on both radio and television talk shows. Would it be a good idea to set up an 800 telephone number for orders, or would an 800 number be cost prohibitive?

A: If more than 20 percent of your projected revenue will come from clients outside of your local calling area, installing a toll-free 800 number would be an excellent marketing strategy. Many surveys reveal that…