MANY RETAILERS RING UP BUSINESS VIA PHONE SALES

Retail outlets across the country are discovering a hot new marketing tool that’s not very new at all. It is the telephone. And this Christmas, more and more armchair shoppers, with either little time or desire to browse in stores, will reach for their credit cards, grab their telephones and order gifts from catalogues. Phone shopping is attracting a substantial number of new followers each year and rapidly replacing mail-order forms as the way to shop from home, catalog…