An irreverent look at 800 numbers. (using 800 numbers in advertising)

Advertising copy employing toll-free numbers that targets commercial consumers should include specific reasons why readers should call because copy that offers generalized information is less effective than copy offering something specific to the readers who call. Specific offerings provide comfort for readers and alleviate the psychological apprehension of being exposed to sales pitches. Toll-free numbers in business to business advertisements can be an effective incentive for purchasing agents deciding which supplier to call.

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