DOES 800 TOLL FOR YOU? Phone service can boost sales, but isn’t for everyone

Jim and George De Marco decided eight years ago that more customers would call their Huntington Beach alarm company if the business paid for the call.

So they did what Hertz and Proctor & Gamble and Hilton Hotels have done. They got an 800 number. The Greater Alarm Co. certainly is thriving in the electronic-security and fire-protection arena. It has made Inc. magazine’s list of fastest-growing companies three times.