Mortgage company to use 800-number to snag customers

The owners of a new local mortgage company have found a way to make technology work for them and against a trend in the real estate industry.

Harbortown Mortgage Co. Inc. of Punta Gorda opened its doors this spring and is preparing to roll out a marketing program built around an 800-number. The number could allow it to take the lead in finding customers, instead of relying on real estate agents to provide them. When prospective buyers call the number, which will be featured in local