Consumers let the TV do the shopping

Give them “convenience, plus an 800 number, and people will buy anything,” added Bob back, a stock market analyst at Chicago’s Rodman & Renshaw. …

COSTLY WRONG NUMBER FOR SMALL FIRM

A wrong number in a computer manual has caused headaches and a huge phone bill for a small educational toy distributor. Compaq Computer Corp., the world’s biggest personal computer maker, printed the toll-free number for Play ‘n Learn Sales Inc. in manuals as the help line for a Word-Perfect program that is installed on its Presario 7100 machines. No help As a result, dozens of calls a day come into the family-run Play ‘n Learn, sometimes through the…

Really Plugged-In People Reveal Really Useful Web Sites

Really Plugged-In People Reveal Really Useful Web Sites

Say hello to a new toll-free area code

The 800 number was devised by AT&T in 1967 to relieve operators of the … the 800 number had long legs, running out only in April, 1996, when 888 was born. …

Consumers made 15 billion calls to toll-free telephone numbers last year.

While this so-called 800 service is fairly cheap, companies paying for these calls need to make sure they’re getting their money’s worth. The majority of companies with 800 numbers are small businesses, but they don’t think about how to get the most out of them, says Phil Seitz, who oversees Custom 800 for Pacific Bell.

As last available toll-free 800 numbers are snatched up, the …


As of March 1, the 800 number industry rolled out new, toll-free 888 numbers. What does this mean to you? Whether you’re a customer who calls toll-free 800…

The good news and the bad news about more toll-free numbers

It’s been clear for quite some time that we’re rapidly running out of toll-free 800 numbers. Indeed, if number portability hadn’t been deployed in 1993, the 800-number well would already be dry.

A new threat to your toll-free number.

Toll-free-number users in the U.S. face a double threat: loss of their proprietary numbers both at home and abroad.

The international movement to do away with existing toll-free numbers may spread in altered form to the U.S. in ’96 when a new system of domestic numbers starting with the prefix 888 is introduced.

Despite assurances to customers that they won’t lose their numbers in either case, the telecommunications carriers maintain that “the user has no proprietary right to an 800-number,” says the International Communications Association.

Thus, a firm with a number such as …

SPENDING IT; Missed the Bus? Personal ‘800’ Numbers to the Rescue

SPENDING IT; Missed the Bus? Personal ‘800’ Numbers to the Rescue

Toll-Free Numbers Ring Up Big Sales for Small Companies

Small-business owners can now take advantage of the hefty long-distance discounts once available only to major corporations. Since AT&T introduced toll-free long-distance service in 1967, the use of 800 numbers has exploded. In 1967, 7 billion calls were logged to more than 250,000 numbers. And these figures don’t include all the competing companies offering 800 numbers service.

Every day, AT&T’s 800 directory assistance number-(800) 555-1212-handles 400,000 requests, AT&T spokesman Jim Sullivan said.

AT&T spokesman Gary Morgenstern said the company has marketing agreements to sell service to 21 aggregators. AT&T also offers group discounts directly to customers who qualify. “Our biggest competitors today are AT&T resellers,” said Morgenstern, adding that FCC regulations permit AT&T services to be resold by others.