Advertising; Answering The ‘Calls To Action’

CHARLES RUPPMAN hates those advertisements with big, splashy graphics and eye-catching photographs. What he likes are ”800” WATS-line numbers and coupons. ”Every advertisement directed at consumers should carry a call to action,” he said. Mr. Ruppman answers two million such calls each year. At the age of 42, he …

Activists ring up success with 800 numbers

Backers of term limits for Texas officials were frustrated recently when their bill was mired in a hostile legislative subcommittee. Then they turned up the political heat – by burning up the phone lines.

The 1-800 number phone lines. The activists bought radio advertisements in the home districts of the subcommittee’s three members and invited the public to call a toll-free number to express support for term limits. Within days, hundreds of phone calls and letters persuaded the

Who can benefit from a personal 800 number? Truck drivers, families of college students

Who can benefit from a personal 800 number? Truck drivers, families of college students

It’s the consumer’s call in a 1-800 world

As the man brushed his teeth, he began idly to examine the back of the toothpaste tube. The American Dental Association seal was there, also a reference to sodium fluoride, and the not-exactly-earthshaking advice, “For best results, squeeze from the bottom and flatten it as you go up. ” No surprises there. Then as he got to his lower molars, he saw this: “Questions? Comments? Please call toll-free 1-800-468-6502.”

AN 800 NUMBER OF YOUR OWN

BETSY MESTER isn’t trying to impress anybody. No Lexus, no cellular phone in her pocket.

OK, so she has her own 800 telephone line. “I never thought about the status,” she says. “It’s just really convenient. I guess I’ll have to start throwing it around for my friends.”

Ms. Mester, a supervisor in data administration at Electronic Data Systems in Dallas, has tapped into a new twist in the battle for your

THE U.S. IS RUNNING OUT OF 1-800 TOLL-FREE TELEPHONE NUMBERS, SO IF YOUR BUSINESS NEEDS ONE TO SUCCEED . . . YOUR NUMBER IS UP

THE U.S. IS RUNNING OUT OF 1-800 TOLL-FREE TELEPHONE NUMBERS, SO IF YOUR BUSINESS NEEDS ONE TO SUCCEED . . . YOUR NUMBER IS UP

BEACH TOURIST OFFICE GETS TOLL-FREE NUMBER AT A PRICE

Story excerpt: As far as the phone company was concerned, the name of this seaside resort was synonymous with lawn care.

Spell out Virginia Beach toll-free – 1-800-VABEACH – and you would reach a North Carolina gardening service. Until recently.

After 10 years of trying, the city has persuaded the lawn people to give up their phone number and let the Virginia Beach Visitor Information Center have it. The city hopes a memorable 800 number will prompt more people to plan vacations here.

Hanging Up the 800 Number

Ross Perot’s and Bill Clinton’s economic plans may be only a toll-free phone call away, but President Bush’s line is off the hook.

After dismissing toll-free campaigning in a June interview as “beneath the dignity of the White House,” Bush asked viewers in a nationally televised ad on Sept. 10 to call an 800 number for a copy of his “Agenda for American Renewal.”

More than 200,000 viewers did before Bush’s reelection committee disconnected the line five days later. Since then, a spokesman said, the campaign has used local campaign and party offices to …

1-800-YOU-NAME IT, IT’S AVAILABLE THE TOLL-FREE NUMBER, BORN OF MODEST INTENTIONS, TURNS 25

OK, let’s say you wake up one morning with a powerful hankerin’ for the skull of a cow. Never mind why. Maybe it’s to adorn the living room coffee table. The question is: What do you do? How can you get one?

No problem. Just pick up the phone and dial a number in Paris, Texas, using an area code that is celebrating its 25th birthday this year.

Yup, we’re talking the silver anniversary of the 800 toll-free number, a modest proposal originally

BASICS; How to Make Yourself Reachable in 5 Places at Once

BASICS; How to Make Yourself Reachable in 5 Places at Once