Posted on September 5, 1998 by smsgov
Advertising copy employing toll-free numbers that targets commercial consumers should include specific reasons why readers should call because copy that offers generalized information is less effective than copy offering something specific to the readers who call. Specific offerings provide comfort for readers and alleviate the psychological apprehension of being exposed to sales pitches. Toll-free numbers in business to business advertisements can be an effective incentive for purchasing agents deciding which supplier to call.
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Posted on August 28, 1998 by smsgov
Despite Illegality, Companies Bid Premium Sums for Prized Phone Numbers
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Posted on July 11, 1997 by smsgov
Toll-free telephone numbers started 30 years ago, primarily for business use. But…
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Posted on April 20, 1997 by smsgov
TOLL-FREE LINES ADD CUSTOMERS, CREDIBILITY
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Posted on April 2, 1997 by smsgov
800 REASONS: Before you sign up for a toll-free number, consider who will call and why _ and who will pick up.
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Posted on December 2, 1996 by smsgov
Give them “convenience, plus an 800 number, and people will buy anything,” added Bob back, a stock market analyst at Chicago’s Rodman & Renshaw. …
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Posted on October 14, 1996 by smsgov
A wrong number in a computer manual has caused headaches and a huge phone bill for a small educational toy distributor. Compaq Computer Corp., the world’s biggest personal computer maker, printed the toll-free number for Play ‘n Learn Sales Inc. in manuals as the help line for a Word-Perfect program that is installed on its Presario 7100 machines. No help As a result, dozens of calls a day come into the family-run Play ‘n Learn, sometimes through the…
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Posted on October 10, 1996 by smsgov
Really Plugged-In People Reveal Really Useful Web Sites
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Posted on July 24, 1996 by smsgov
The 800 number was devised by AT&T in 1967 to relieve operators of the … the 800 number had long legs, running out only in April, 1996, when 888 was born. …
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Posted on May 30, 1996 by smsgov
While this so-called 800 service is fairly cheap, companies paying for these calls need to make sure they’re getting their money’s worth. The majority of companies with 800 numbers are small businesses, but they don’t think about how to get the most out of them, says Phil Seitz, who oversees Custom 800 for Pacific Bell.
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Toll Free Service Management System News 