A new trend in the use of 800 numbers is drastically increasing the number of subscribers to toll free service. The new users? Families.
Personal use of toll free phone service has skyrocketed in the past five years. Adults are now routinely providing elderly parents on a fixed income with an 800 number. Parents are hooking their kids up with toll free service so they can keep in constant communication. And experts say this trend is not a passing fancy. Toll free service for personal use is here to stay.
Toll free numbers enable callers to reach businesses, organizations, and non-profits without having to pay for the call. This trend has been so successful that the available 1-800, 888, 877, and 866 numbers are decreasing while demand is growing at unprecedented rates. In fact, an average of 8,000 new subscribers sign up for toll free numbers every single day.
Toll free service has gone through several incarnations over the past four decades. First, 800 numbers were primarily used by big business. This is still the case—almost all of the Fortune 500 companies have an 800 number. Then, toll free service became more affordable and easy to obtain, causing a surge in use by small businesses, online companies, and not-for-profits. Now, personal use is all the rage.
The Federal Communications Commission (FCC) and the 800 Service Management System (SMS/800) both report that personal use of toll free numbers is on the rise. The popularity of the 1-800 number, introduced in the late 1960s, led the FCC to add the new pre-fixes 888 and 877 in the mid-1990s. When availability of those numbers became scarce in 2000, the 866 pre-fix was added to overcome the shortage. Now, eight years later, the supply is nearly depleted.
With supplies of available toll free numbers plummeting, experts are recommending that anyone wishing to obtain a toll free number secure one immediately. When obtaining numbers for use by children and elderly relatives, it is especially important that subscribers deal with reliable service providers. Companies like AT&T and Verizon quickly secure a number for any subscriber, offer low rates, and reliable fiber optic connections.
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