C.A.L.E.A. Debuts

CALEA will be approved in the near future.

Update: Link

Do you know where your web site’s toll-free calls are going?

Is the toll-free number on your web site really pointed at your company? That’s not always the case, as web-enabled call center provider The AnswerNet Network found over the weekend. On Monday, the company found that on Sunday, someone had called its phone service provider, represented he was from the company, and asked the phone provider to redirect calls to the company’s own 800 number listed on its corporate web site to a different number. There, the phone was answered with a derivative of the actual corporate name.

Your 800 number: it”s a powerful marketing tool

Nonprofits have traditionally viewed toll-free numbers simply as transaction facilitators, nothing more than a vehicle for members or donors to call in for information, to order a product, inquire about an open issue, or occasionally, make a donation.

All this is changing, though, with customer relationship marketing (CRM), or more appropriately, donor relationship marketing (DRM). DRM is taking a prominent place in the strategic thinking of many nonprofits. Development professionals are becoming more and more aware of the opportunity to strengthen the relationship between their organization and its constituents while maximizing long term financial support with each and every point of contact.

An 800 number can be a powerfully effective tool for acquiring new donors, upgrading, increasing long term value, etc. Virtually all of the same objectives of outbound direct marketing can be achieved through the use of the toll-free number, sometimes even more effectively. To best achieve your objective, you must develop effective pre, intra, and post call strategies.

DOES 800 TOLL FOR YOU? Phone service can boost sales, but isn’t for everyone

Jim and George De Marco decided eight years ago that more customers would call their Huntington Beach alarm company if the business paid for the call.

So they did what Hertz and Proctor & Gamble and Hilton Hotels have done. They got an 800 number. The Greater Alarm Co. certainly is thriving in the electronic-security and fire-protection arena. It has made Inc. magazine’s list of fastest-growing companies three times.

Social Security’s `800′ Hotline: A Number That Works

GAO surveyed roughly 600 of the 3 million persons referred to SSA field offices to determine if Social Security had recontacted them. In one category, GAO found that the field office did not make contact 11 percent of the time. Two other categories revealed unsuccessful phone recontact rates of 24 and 42 percent.

Preparing for a new universe of toll-free numbers.(Washington Perspective)

855 844 833 – The FCC has established a fast-track process to limit the availability of 800 toll-free numbers until the Public Switched Telephone Network is equipped to handle the 888, 877 and 866 numbers. According to its Docket No. 95-155, it aims to ensure fair allocation and prevent warehousing of toll-free numbers.

AT&T LAUNCHES SEASONAL 800 NUMBER SERVICE CAN BE TURNED ON AND…

Installation is $43.50 for each 800 NUMBER AND usage rates vary, AT&T said. There is also a $5 charge each time the NUMBER is reactivated. …

Families call on ‘800’ numbers : making it easier for people to call home.

When Jeremy and Geoffrey April want to stay after school to work on a class project, they inform their parents by calling the family “800” number. Peggy Fitchwell-Hill has an “800” number for a far different reason. She and her husband, Gary Hill, keep their phone nearby, hoping there will be a birth mother on the other end who wants them to adopt her baby.

Mass Misdial Marketing

A new trend is emerging where marketers are using 800 numbers to direct unsuspecting callers to a company they didn’t mean to call.  You may have done it yourself;  you dial an 800 number and hear an advertisement for something you didn’t expect to hear, or even worse, you are forwarded to an 976 /900 number and you are charged for the call that you thought was toll-free.  We call it Mass Misdial Marketing.

What is Mass Misdial Marketing?

It’s when a company aquires a massive amount of phone numbers with the intention on advertising to callers.  Oftentimes these toll-free numbers are aquired as soon as a legitimate user of the toll free number forgets to reregister it as has been seen a couple times in the news lately.

There is a push in regulation to ban the pratice of forwarding a toll-free call to a pay-per-call service, but there are no regulations against a company aquiring a massive amount of toll-free numbers and using them for legitimate advertising purposes.

PHONE FUMBLE EXACTS A HEAVY TOLL

Christopher Toman is entangled in a numbers game with AT&T that he’d just as soon forget. About five years ago, Toman got the dream toll-free number for his Livermore ski repair shop: 800-FIX SKIS. The number was deemed nifty enough that it earned an award from Pacific Bell. He had the toll-free line for about five years, and Toman believes the number helped to steer business to his company, Hollywood Body Craft, which fixes jet skis. But through no fault of his own…