There have been many news reports recently about organizations losing their toll free number only to have it snagged up by a sex hotline. It’s called Mass Misdial Marketing or MMM for short. It’s a term coined by “Earl Bannon” of the Toll-free Advisory Committee in 2002.
SMSGOV has been pushing a grassroots federal bill to limit the acceptable uses of Mass Misdial Marketing. SMSGOV has been in contact with multiple news sources and popular internet bloggers familiarizing them with Mass Misdial Marketing and steering them toward pushing the agenda that Mass Misdial Marketing should be limited.
We’d like to thank Earl Bannon for his work on Mass Misdial Marketing and for everyone involved for educating the industry on MMM.
Mass Misdial Marketing Articles from 2002
Filed under: Information | Tagged: 800, free, marketing, mass, mass misdial marketing, misdial, mmm, primetel, toll, toll free |
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