Ramped Up Marketing with Toll Free Service

Toll free telephone service adds a new level of ramped up marketing for any type of business or non-profit–especially in the 21st century when the majority of advertising is online and customers want to complete the transaction as quickly as possible. When a customer cannot easily locate a telephone number on a website or ad, they look elsewhere. By providing easy-to-locate toll free phone numbers, businesses add this new dimension and reap the benefits of a 1-800 marketing number.

Merge with 1-800 Phone Numbers

We heard an interesting business management discussion recently and the consensus may be helpful to companies of all sizes that are considering merging with another business. The central topic of the discussion was the 1-800 number, If each of two companies planning to merge have an existing 1-800 phone number, then whose number do they use? The advice was useful–keep both existing numbers and establish a new one that reflects the newly merged company, Then, over a period of time, slowly phase the old individual numbers out. This leads to less confusion for the consumer and a potential loss of business. It also helps to solidify a new image, brand, and marketing tool for the new merged company.

What is Mass Misdial Marketing?

There have been many news reports recently about organizations losing their toll free number only to have it snagged up by a sex hotline.  It’s called Mass Misdial Marketing or MMM for short.  It’s a term coined by “Earl Bannon” of the Toll-free Advisory Committee in 2002.

SMSGOV has been pushing a grassroots federal bill to limit the acceptable uses of Mass Misdial Marketing.  SMSGOV has been in contact with multiple news sources and popular internet bloggers familiarizing them with Mass Misdial Marketing and steering them toward pushing the agenda that Mass Misdial Marketing should be limited.

We’d like to thank Earl Bannon for his work on Mass Misdial Marketing and for everyone involved for educating the industry on MMM.

Mass Misdial Marketing Articles from 2002

Toll Free Adds New Dimension to Commerce.

Toll free telephone service adds a new dimension to marketing and commerce for any type of business or non-profit–especially in the 21st century when the majority of advertising is online. When a customer cannot find a phone number on a website or through and APP, they often move on to a different company or site. Customers want convenience and they want a free connection. By providing toll free service, businesses add this new dimension and reap the benefits of a 1-800 number.

Gathering Marketing Data Using Toll Free

Gathering marketing information is essential for retail and service businesses. Supreme Court decisions have recently curbed just how much a business owner or clerk can ask customers about their personal information, even their zip code. But some companies are using 1-800 phone numbers in effective ways to gather data. Customers sometimes now get a receipt with a 1-800 telephone number on it for a survey that includes a random winner of a shopping spree to that store or a free service. The company gains the necessary information and the customer gets a chance to win a valuable prize.

855 Benefits To Small Companies

Small businesses across the Untied States are discovering how beneficial the new 855 toll free telephone numbers can be. The 855 numbers, just released last fall, are plentiful and are easily matched for a perfect custom number, matching a domain name, or a business name. Small companies nationwide are learning the advantages of affordable toll free through 855 numbers.

Did You See All The Toll Free in Ads During Last Night’s Game?

The 50 million viewers of the Super Bowl last night saw dozens of commercials featuring 1-800 numbers. The game is secondary to many viewers who enjoy watching the creative advertising. The lesson can be handed down from these giant corporations and their Madison Avenue ad executives–toll free phone service works and can be used in conjunction with all ads and promotions to increase business.