Gathering Marketing Data Using Toll Free

Gathering marketing information is essential for retail and service businesses. Supreme Court decisions have recently curbed just how much a business owner or clerk can ask customers about their personal information, even their zip code. But some companies are using 1-800 phone numbers in effective ways to gather data. Customers sometimes now get a receipt with a 1-800 telephone number on it for a survey that includes a random winner of a shopping spree to that store or a free service. The company gains the necessary information and the customer gets a chance to win a valuable prize.

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