CNN Business Segment Touts 1-800 Numbers

Saw a business segment on CNN about using strategic marketing–an example the expert used was a 1-800 number- to lure more customers during the economic downturn. On a local level, small businesses can thrive by word of mouth. But once an entrepreneur wants to expand, they need marketing strategies that will reach every potential customer. The expert advised that by offering a toll free number, newer businesses have a better chance to grow into ventures that succeed.

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