Call Tracking With Toll Free

Posted on July 7, 2009 by smsgov

The Call-Capture feature, available from some toll free carriers, is an indispensable marketing tool that can be used in a variety of ways. Using Real-Time Automatic Number Identification (ANI) every single call to a 1-800 number can be identified. ANI provides a business owner with the caller’s ten-digit phone number, even if the call came from a blocked number. With this tracking feature these blocked calls can be unblocked and made available to the subscriber. With every call to a toll free number accounted for, the subscriber can develop very specific marketing plans.

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Monopoly Claims Discourage Sales

Posted on July 7, 2009 by smsgov

According to Digicel, its revenue stream is being adversely affected because, along with other operators, it is unable to sell toll free services to corporate customers. Digicel complained that LIME has a monopoly in that segment of the market and corporate customers are “forced to use C&W/LIME’s toll free service and accept whatever prices and service standards C&W/LIME chooses”.

Read more here.

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