Merge with 1-800 Phone Numbers

We heard an interesting business management discussion recently and the consensus may be helpful to companies of all sizes that are considering merging with another business. The central topic of the discussion was the 1-800 number, If each of two companies planning to merge have an existing 1-800 phone number, then whose number do they use? The advice was useful–keep both existing numbers and establish a new one that reflects the newly merged company, Then, over a period of time, slowly phase the old individual numbers out. This leads to less confusion for the consumer and a potential loss of business. It also helps to solidify a new image, brand, and marketing tool for the new merged company.

Advertisements