With 1-800 numbers becoming more and more difficult to obtain, some business owners are finding relief by securing 877 numbers.
Supplies of 800 numbers are decreasing while demand is growing. According to the Federal Communications Commissions, toll free service is a valuable commodity for businesses and popularity is consistently on the rise. The availability of toll free numbers is plummeting yet there are no immediate plans by the FCC to overcome the shortage by launching the reserved 855 numbers
In the past, 800 and 888 pre-fixes have been the most popular choices of subscribers. Experts say this was due mostly to the lack of public awareness that 877 and 866 were also toll free. But in recent years, this situation has changed. Reports now indicate that the majority of the public recognizes all four pre-fixes as toll free. Business owners are quickly taking advantage of the 877 numbers.
But now with the overall supply of available toll free numbers dwindling, 877 numbers are going fast.
Toll free 800 numbers were introduced in 1967. Two decades later, when the majority of the 7 million possible numbers were taken, 888 debuted. It took just two years for them run out. With the popularity of toll free service soaring and supplies dropping, the Federal Communications Commission then launched 877 in 1998 and 866 in 2000. While insiders initially worried that consumers would not recognize 877 and 866 as toll free, these numbers have steadily grown in popularity.
Recently, insiders say 877 has become a popular choice for small and medium-size businesses. Small business owners’ need reliable marketing tools to increase the flow of new and repeat business and compete with bigger, sustained companies. Toll free numbers instantly win customer confidence, lend give small businesses legitimacy, and increase sales. Reports indicate that a toll free number listed in an ad can increase response by 600 percent and word of mouth referrals rise by 200 percent. With 98 percent of American adults regularly using toll free numbers, businesses securing an 800 number gain a strong competitive edge.
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