Rumors are swirling that an amended proposal to ration the remaining supply of toll free phone numbers has been re-introduced to officials at the 800 Service Management Systems (SMS/800). Earlier this year, insiders reported that a similar rationing bill was narrowly defeated.
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Growing concern about the limited stock of 800 numbers is creating an even higher demand. The FCC cites toll free service as a “proven” marketing tool for increasing and sustaining business. In fact, studies show that telephone orders can increase up to 60 percent and word of mouth referrals can rise by 200 percent. American adults report that they make an average of 60 toll free calls per year.
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The force behind the demand for toll-free numbers is not only the traditional business use: a growing market is comprised of residential customers. If rationing is implemented, obtaining a new toll free number will be more difficult than ever before.
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The severe shortage of 800, 888, 877, and 866 numbers already has the toll free service industry feeling uneasy. Now that rumors are circulating that rationing of numbers is about to begin, experts say anyone who wants to obtain a toll free number had better act now.
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Rumors that a rationing program for the few remaining 800 numbers was imminent circulated through the telecommunications industry earlier this month. Supplies of 800, 888, 877, and 866 numbers are so depleted that availability is at an all-time low. But some say rationing the numbers, as the federal government did in 1995, is not the answer and could have a negative impact on the business community.
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Rationing is not a new concept. After 800 numbers ran dry in 1995 the federal government rationed numbers until the 888 numbers were launched a year later. The rationing of toll free numbers could a tighter squeeze on U.S. businesses, already in trouble with a shaky economy. Toll free service is essential for new companies, start-ups and any business trying to get a competitive edge. Insiders are concerned that if the existing available 800 numbers are rationed, some businesses could be doomed.
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The force behind the demand for toll-free numbers is not only the traditional business use: a growing market is comprised of residential customers. If rationing is implemented, obtaining a new toll free number will be more difficult than ever before.
Read more here.
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If approved, this would be the second time toll free numbers were rationed. The federal government rationed coveted 800 numbers in 1995 until the new 888 pre-fix was introduced a year later. Industry insiders are eagerly awaiting the outcome of this latest rationing proposal. Telecommunications experts are reportedly concerned that a toll free number ration could delay new phone service applications in the midst of one of the worst U.S. economic downturns in decades.
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Toll Free Service Management System News 