Marketing Experts Recommend Toll Free

With the economy not expected to rally anytime soon, economists are advising business owners to shift their marketing tactics to direct response—including using toll free phone numbers to attract consumers and sustain relationships with existing customers. Toll free is a proven marketing strategy that marketing experts say is a necessity in these days of staunch competition for every consumer dollar.

Applications For Toll-free Service Expected To Rise

In recent years, an average of 8,000 new toll free numbers have been doled out each day from the main database of available numbers, managed by the 800 Service Management System (SMS/800). With 800 numbers bursting in popularity while the supply of available numbers shrinks, insiders say the number of daily applications could double by the end of the year.

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Some Providers Retain Good Stock Of Toll Free Numbers

Despite the nationwide shortage of toll free numbers, there are some carriers that can still provide subscribers with suitable 800 and vanity numbers for immediate ownership. This news may come as a relief to some business owners who have been finding it difficult to obtain a good toll free number. By researching different carriers, subscribers will find some that have ample stock, for now.

Toll-free Ration Bill Rejected by SMS800.

Rumors that a rationing program for the few remaining 800 numbers was imminent circulated through the telecommunications industry earlier this month. Supplies of 800, 888, 877, and 866 numbers are so depleted that availability is at an all-time low. But some say rationing the numbers, as the federal government did in 1995, is not the answer and could have a negative impact on the business community.

Read more here.

New 1-800 Hotlines Join Millions of Others

In addition to the recently announced toll free numbers to help provide assistance and information about the swine flu, millions of other toll free hotlines are available to help people in distress, victims of natural disasters, or just for those seeking information or looking to report a problem.
When toll free service first became popular, a handful of 1-800 hotlines were established. Now, there are millions of 24-hour hotlines offering assistance for people in almost any circumstance.

Toll-free Number Shortage to Delay New Phone Service Applications.

Rationing is not a new concept. After 800 numbers ran dry in 1995 the federal government rationed numbers until the 888 numbers were launched a year later. The rationing of toll free numbers could a tighter squeeze on U.S. businesses, already in trouble with a shaky economy. Toll free service is essential for new companies, start-ups and any business trying to get a competitive edge. Insiders are concerned that if the existing available 800 numbers are rationed, some businesses could be doomed.

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Toll Free Numbers Included In Plan To Help Restore Credit

Bills are pending in the House and Senate that would provide credit cards with severe restrictions to help some people restore their credit ratings, ravaged in the recent economy. The bills would require the credit card companies to provide toll free numbers to offer financial management and credit counseling.

Rationing Of Toll-free Phone Numbers Proposed.

The force behind the demand for toll-free numbers is not only the traditional business use: a growing market is comprised of residential customers. If rationing is implemented, obtaining a new toll free number will be more difficult than ever before.

Read more here.

AT&T Comments on Toll Free Number Brokering

Brokering a toll-free number or selling it to the highest bidder is not something that AT&T supports, as it violates our tariff with the Federal Communications Commission. Businesses have been known to broker specific vanity numbers, but the practice can lead to problems for other businesses who want to acquire vanity numbers legitimately.

I cannot say that this doesn’t happen. In a worst-case scenario, however, it can create real problems and could lead to the number being seized.

There is a legitimate way to transfer your toll-free service to another party, by filing a transfer-of-service agreement with us that holds both parties jointly liable for any balance due at the time of the transfer.

Toll-free service turned 30 this year and its growth has absolutely exploded, because of its increased use by small-business owners, people with pagers, home offices and even parents who want their children to be able to reach them at work or in the field.

It took the telecommunications business 28 years to exhaust all possible 800 numbers. One year ago, the 888 toll-free number was introduced. We are now planning to introduce a new toll-free number, 877, in April 1998 because the 888 numbers have been assigned so rapidly.

There are currently more than 7.71 million 800 numbers in service across the country and the estimated value of the toll-free service market is more than $10 billion.

–Janet Wyles, spokeswoman,

AT&T Business Markets, New Jersey

Toll Free Rationing

In the past few years, proposals to ration toll free numbers have been narrowly defeated. Yet, rumors are still swirling that a rationing program for the few remaining 800 numbers is imminent. Supplies of 800, 888, 877, and 866 numbers are so depleted that availability is at an all-time low. But some say rationing the numbers, as the federal government did in 1995, is not the answer and could have a negative impact on the business community.