Recent reports have referred to the situation as the ‘the perfect storm” meaning the shortage of numbers, the soaring demand, and the failure of the federal government to release reserved numbers have all collided to create a situation in which rationing, an embargo or even a complete depletion of 800 numbers is possible.
Read more here.
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Toll free numbers were introduced in 1967. By the 1980s, nearly half of all long distance calls would be toll free. Today, 98 percent of adults say they regularly use toll free numbers. Meanwhile, the supply of 800, 888, 877, and 866 numbers are at an all-time low. More than two-thirds of the available numbers are taken and there are no immediate plans by the Federal Communications Commission to introduce a new pre-fix.
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Once used primarily by big businesses, the 800, 888, 877, and 866 toll free numbers are now popular with small businesses, charities, churches, and for personal use. Toll free service has become a staple of all successful businesses. Demand has grown rapidly however the supply of numbers has remained stagnant. Despite this shortage, reserved 855 numbers are not expected to be released by the FCC for several years. Until a new pre-fix is launched, which could take years, it appears the race is on to secure the remaining numbers.
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Growing concern about the limited stock of 800 numbers is creating an even higher demand. The FCC cites toll free service as a “proven” marketing tool for increasing and sustaining business. In fact, studies show that telephone orders can increase up to 60 percent and word of mouth referrals can rise by 200 percent. American adults report that they make an average of 60 toll free calls per year.
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To help users get the numbers they wanted and to help alleviate system congestion, the SMS/800 Management Team worked with the Resp Orgs and the Federal Communications Commission to make the change and set a regular sparing schedule.
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Toll free service has gone through several incarnations over the past four decades. First, 800 numbers were primarily used by big business. This is still the case—almost all of the Fortune 500 companies have an 800 number. Then, toll free service became more affordable and easy to obtain, causing a surge in use by small businesses, online companies, and not-for-profits. Now, personal use is all the rage.
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Recent reports have referred to the situation as the ‘the perfect storm” meaning the shortage of numbers, the soaring demand, and the failure of the federal government to release reserved numbers have all collided to create a situation in which rationing, an embargo or even a complete depletion of 800 numbers is possible.
Read more here.
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So, where are all the 800 numbers going? Industry experts say toll free service is now a staple of any type of business. Small business owners, following the lead of the CEO’s of nearly half the Fortune 500 companies, are securing toll free vanity phone numbers as a strategic marketing tool. Personal use of toll free numbers has skyrocketed as parents secure an 800 number to stay in touch with their teens, college-aged children, and elderly parents.
Read more here.
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According to the FCC, anyone who is caught hoarding or selling toll free numbers will face severe penalties. In the past these have included an $11,000 fine per incident.
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When an 800 number is disconnected, it eventually becomes available on the 800 Service Management System, (SMS/800) database. These retired numbers are in great demand and the competition to secure released numbers is fierce.
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Toll Free Service Management System News 