But the limited availability of toll free numbers could have an impact on small business owners. The supply is the lowest it has ever been, while popularity of 1-800 numbers is soaring. Insiders fear that customers waiting to secure a toll free 1-800 number or vanity number may find the supply of suitable numbers gone.
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Rumors are swirling that an amended proposal to ration the remaining supply of toll free phone numbers has been re-introduced to officials at the 800 Service Management Systems (SMS/800). Earlier this year, insiders reported that a similar rationing bill was narrowly defeated.
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Growing concern about the limited stock of 800 numbers is creating an even higher demand. The FCC cites toll free service as a “proven” marketing tool for increasing and sustaining business. In fact, studies show that telephone orders can increase up to 60 percent and word of mouth referrals can rise by 200 percent. American adults report that they make an average of 60 toll free calls per year.
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Experts warn that the U.S. supply of available 1-800 numbers, dwindling for years, is now nearly depleted. Toll free numbers enable callers to reach businesses, organizations, and non-profits without having to pay for the call. This marketing tool has been so successful that the available 1-800 numbers are decreasing while demand is growing at unprecedented rates.
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Through the Department’s Office for Victims of Crime and the FBI’s Office of Victims Assistance, the Department is providing federal assistance to the New York Crime Victims Board, and on-site assistance to the Binghamton Crime Victims Assistance Center.
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Recent reports have referred to the situation as the ‘the perfect storm” meaning the shortage of numbers, the soaring demand, and the failure of the federal government to release reserved numbers have all collided to create a situation in which rationing, an embargo or even a complete depletion of 800 numbers is possible.
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According to the FCC, anyone who is caught hoarding or selling toll free numbers will face severe penalties. In the past these have included an $11,000 fine per incident.
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Due to the ongoing scarcity of 800 area code phone numbers, recent reports are indicating that phone companies are beginning to raise the cost to obtain 800 numbers.
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Toll free service has gone through several incarnations over the past four decades. First, 800 numbers were primarily used by big business. This is still the case—almost all of the Fortune 500 companies have an 800 number. Then, toll free service became more affordable and easy to obtain, causing a surge in use by small businesses, online companies, and not-for-profits. Now, personal use is all the rage.
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The FCC does not play a role in the assignment of numbers to subscribers. However they do set and regulate the guidelines under which 800 numbers can be used and obtained. According to the FCC, hoarding and warehousing numbers is prohibited and punishable with severe fines.
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Toll Free Service Management System News 