Recent reports have referred to the situation as the ‘the perfect storm” meaning the shortage of numbers, the soaring demand, and the failure of the federal government to release reserved numbers have all collided to create a situation in which rationing, an embargo or even a complete depletion of 800 numbers is possible.
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So, where are all the 800 numbers going? Industry experts say toll free service is now a staple of any type of business. Small business owners, following the lead of the CEO’s of nearly half the Fortune 500 companies, are securing toll free vanity phone numbers as a strategic marketing tool. Personal use of toll free numbers has skyrocketed as parents secure an 800 number to stay in touch with their teens, college-aged children, and elderly parents.
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Telecommunications insiders continue to recommend that anyone wishing to obtain a toll free number research them immediately. With a limited number of numerical possibilities, the finite supply of toll free numbers is nearly expended.There are no immediate plans to add another toll free pre-fix. These recommendations to obtain a toll free number immediately are widespread. Numbers do not have to be advertised until the owner needs it: so the cost is minimal until the subscriber is ready to actively use the number.
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It is important to get the word out about the scarcity of quality toll free numbers. Telecommunications pros are actively spreading the word about the scarcity so that business owners are educated and prepared for the shortfall at a time when they may need toll free service the most. The dearth of available 1-800 numbers comes at a time when economists are advising business owners to shift their marketing tactics to direct response—including using toll free to attract consumers.
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All telecommunications companies as defined by the Communications Assistance For Law Enforcement Act (CALEA) must maintain updated system securities plans with the Federal Communications Commission. Internet providers and VOIP service providers were required to submit their initial plan by March 2007 and now must provide updated material as mandated by CALEA. Virtually all common carriers and telecommunications companies are subject to the regulations under CALEA. This means that all VoIP phone service, including toll free providers using VoIP, is subjected to the surveillance provisions under CALEA.
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Questions have arisen about the role of the 800 Services Management System. This is how it works: the SMS/800 management team works with toll free service providers and with the owners and operators of the 800 numbers. The SMS/800 team is comprised of a representative of each of the Bell Operating Companies. The team has final authority on all issues that arise at SMS/800.
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The reported increase in attempts to profit from the illegal sales of 800, 888, 877, and 866 numbers are partly in response to rapidly dwindling supplies of quality toll free numbers. Experts advise anyone interested in obtaining an 800 number should legally obtain a toll free number through a reliable toll free service provider to avoid hefty fines and/or losing their established phone numbers.
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The FCC has been clamping down on violations of Section 251 (e) of the Communications Act of 1934, which prohibits the warehousing and hoarding of numbers. To ensure that toll free numbers are distributed in a fair and equitable way, the FCC is taking a close look at suspect activity. Recently they threatened an $11,000 daily fine to the owners of a California company for improper toll free use. This followed a string of unrelated instances, including at least one owner’s attempt to sell his numbers on eBay.
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Is concern growing about the diminishing stock of 800 numbers? It appears to be. Higher demand for toll free service, especially in this economy, is depleting stocks of good numbers. Studies show that telephone orders can increase up to 60 percent and word of mouth referrals can rise by 200 percent if a toll free number is advertised. These types of statistics bring in thousands of new toll free subscribers every day. And these subscribers want access to a good supply of available numbers.
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Toll free service has become a staple for businesses, organizations, and not-for-profits. According to reports, 98% of Americans use toll free numbers regularly. Businesses can see increases of as much as 600 percent if an advertisement includes a 1-800 number. Toll free numbers increase market reach, enhance customer confidence, establish recognition of brand image, and sustain businesses during times of a weak economy.
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Toll Free Service Management System News 