Recent reports have referred to the situation as the ‘the perfect storm” meaning the shortage of numbers, the soaring demand, and the failure of the federal government to release reserved numbers have all collided to create a situation in which rationing, an embargo or even a complete depletion of 800 numbers is possible.
Read more here.
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UPDATE: The scarcity of toll free numbers is having an impact on telecom businesses nationwide. At&t no longer has 800 area codes available through it’s online toll free lookup tool. A number of other providers have followed suit and stopped offering the 800 numbers to their telephone subscribers.
Read more here.
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Home prices and sales dropped again in the first quarter of 2009. Realtors throughout the country are tackling the ongoing housing crisis by offering toll free phone numbers. This marketing trend is aimed at helping struggling homeowners contact real estate agents without the burden of costly phone calls. By offering a 1-800 number, realtors can help cash-strapped sellers negotiate a quick sale before they fall into a foreclosure situation. Homeowners in trouble can reach out for free and discuss all their sales options with an experienced realtor.
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Saw a business segment on CNN about using strategic marketing–an example the expert used was a 1-800 number- to lure more customers during the economic downturn. On a local level, small businesses can thrive by word of mouth. But once an entrepreneur wants to expand, they need marketing strategies that will reach every potential customer. The expert advised that by offering a toll free number, newer businesses have a better chance to grow into ventures that succeed.
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Economic stress in late 2008 and the first half of 2009 has led to the closings of thousands of retail stores. Nonetheless, many of these companies have stayed profitable through phone and web sales. The majority of sales from catalogue and websites are still made through toll free phone calls. And these days, large chain stores like WalMart and Target offer shoppers the convenience of buying over the phone (800-966-6546 WalMart; 800-440-0680, Target). Toll free has helped many retail companies, large and small, stay afloat during this recession.
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When advising our toll free customers, it is important that we steer them toward selecting a number that suits their company image and one that can be easily recalled by their consumers and clients. We also must take the time to remind them to always include their 800 numbers on your business cards, brochures, website, and to advertise the number liberally. Our advice as telecommunications experts is invaluable to business owners using toll free as a marketing strategy.
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Word of potential rationing of toll free numbers has been floating through the gossip mill lately. Rationing of toll free numbers is not a new concept. After 800 numbers ran dry in 1995 the federal government rationed numbers until the 888 numbers were launched a year later. Toll free service is essential for every business trying to get a competitive edge in tis economy. Insiders are concerned that if the existing available 800 numbers are rationed, some businesses could lose a viable marketing strategy.
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Due to the ongoing scarcity of 800 area code phone numbers, recent reports are indicating that phone companies are beginning to raise the cost to obtain 800 numbers.
Read more here.
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This seems to be a hot topic these days. Under rules established in 1997 by the FCC, toll-free service providers cannot reserve a toll-free number without having an actual toll-free subscriber for whom the number is being reserved. By law, available numbers must be doled out on a first-come, first served basis off the main database maintained by the 800 Service Management System (SMS/800). Hoarding numbers is likewise illegal. A subscriber may not acquire more toll-free numbers than they intend to use. By FCC definition, “hoarding” also includes “brokering” which is the illegal lease or sale of toll-free numbers for a fee.
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There is a misconception that changing toll free carriers will cause an interruption in phone service. Carriers need to make sure subscribers understand that in most instances service can be transferred without any down time. If working with quality companies, the subscriber should fine the transfer to be seamless. The bulk of the work is completed before the new phone company forwards a transfer request and this process should take just a few days. To educate the consumer, toll free providers should discuss the transfer process with potential subscribers who may be suffering with poor quality toll free service because they fear costly interruptions if they transfer.
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Toll Free Service Management System News 