Insiders are calling it the perfect storm. Toll free phone service has hit all all-time high in popularity. The 800 numbers are so successful that once obtained, they are rarely retired. And the federal government has not released reserved numbers intended to alleviate the shortage. Supplies will soon run out.
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Every one of the 50 States have 1-800 hotline phone numbers advertised for citizens to report crisis situations, health concerns, child neglect, environmental problems, and to request constituent assistance. Nationwide, smaller government agencies–counties, towns, and villages—are likewise beginning to offer their residents 1-800 numbers to report concerns and to ask questions.
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Toll free numbers increase market reach, enhance customer confidence, establish recognition of brand image, and sustain businesses during times of a weak economy.
There are four toll free pre-fixes, 800, 888, 877, and 866, and they all work the same way. Calls to these numbers are charged to the subscriber, not to the caller. Vanity numbers spell a word or phrase that relates to the business.
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FCC’s rules designate the criteria for determining the status of each toll-free number, and prohibit “warehousing” and “hoarding” of toll-free numbers. However, the FCC does not oversee the assignment of toll-free numbers and does not have direct access to the toll-free number database maintained by the 800 Services Management System (SMS/800).
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In the telecommunications industry, we are once again hearing rumors of toll free rationing. The federal government rationed 800 numbers in 1995 until the new 888 pre-fix was introduced a year later. Now, the supply of available 1-800 numbers is again nearly depleted. This marketing tool has been so successful that the available numbers are decreasing while demand is growing at unprecedented rates. If rationing is implemented, obtaining a new toll free number will be more difficult than ever before.
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With the fixed amount of available 800 numbers shrinking fast, subscribers who waited to secure toll free service are now learning why it is so difficult to obtain a number.
Industry insiders say the soaring popularity of toll free service combined with the failure of the Federal Communications Commission (FCC) to release additional numbers have created a tight supply of 800 numbers in heavy demand.
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Small business owners, following the lead of the CEO’s of nearly half the Fortune 500 companies, are securing toll free vanity phone numbers as a strategic marketing tool. Personal use of toll free numbers has skyrocketed as parents secure an 800 number to stay in touch with their teens, college-aged children, and elderly parents.
More than two-thirds of the available supply of 800, 888, 877, and 866 numbers are taken and millions of new subscribers are registering every year. Business owners who wait much longer to obtain a number might find themselves out of luck. In a competitive market, a toll free number is a valuable commodity for every business.
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There have been shortages of good toll free numbers in the past. Remember, that to overcome shortages of 1-800 numbers, the 888 and 877 numbers were introduced in 1996 and 1998 respectively. Then, in 2000 the 866 numbers were added. Toll free numbers have become such a valuable commodity that the stock is once again depleted. Many people are asking……Where are the reserved 855 numbers? Will they be released soon?
What are your thoughts on the 855 numbers?
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These days, it seems that consumers recognize the real value of toll free over standard phone service. Experts say that the increase in consumer recognition of the advantages of 1-800 numbers is related to the tangible financial benefits of using toll free, particularly in tough economic times. Businesses with a 1-800 number can see almost instant increases in sales, word of mouth referrals, and a decrease in product returns. Standard local phone service often does not provide any of these advantages.
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The dearth of toll free numbers continues. More than two-thirds of the available supply of 800, 888, 877, and 866 numbers are taken and millions of new subscribers are registering every year. Business owners who wait much longer to obtain a number might find themselves out of luck. In a competitive market, a toll free number is a valuable commodity for every business. Some carriers still have access to a good stock of numbers but with toll free in such demand, one cant help but wonder how long these supplies will last?
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Toll Free Service Management System News 