Rationing Toll Free

The idea of toll free rationing is one that evokes a lot of response. There has been a lot of discussion about the dearth of good 1-800 numbers, and some are now wondering if the federal government will start rationing again at some point if new numbers aren’t released. Rationing is not a new concept. After 800 numbers ran dry in 1995 the federal government rationed numbers until the 888 numbers were launched a year later. Rationing toll free numbers is not good news for entrepreneurs about to launch a new business.

Clarifying The Fcc’s Role In Toll Free

Although we have discussed this on this site previously, it seems there are still some misunderstandings about the FCC’s role in toll free practice. The FCC does not play a role in the assignment of numbers to subscribers, however they do regulate the guidelines under which 1-800 numbers can be used and obtained. For instance, the hoarding and warehousing of numbers is prohibited and punishable with severe fines—recently illustrated by a citation for an $11,000 fine each day a California company continued to implement improper toll free practices. Numbers are assigned by toll free carriers and phone companies.

Toll Free For Business

Many news reports on how to succeed in the business world during a recession are providing advice that we here in the telecommunications industry have long known—that the value of a 1-800 number cannot be underestimated. A toll free number lends credibility to any business, enhances customer service, and increases customer confidence. Studies show that sales can double and word of mouth referrals can increase by as much as 200% making toll free service indispensible for all types of business.

Informing The Public About Toll Free

In recent years, the limited availability of new toll free numbers has created an intense and competitive demand for valuable 800, 888, 877 and 866 numbers. Following the emergence of a black market for these numbers, sources say federal authorities are cracking down on illegal toll free practices, including reports of attempts to sell or lease numbers off eBay. Let’s hope so.
With depleted supplies leading to a growth of illegal hoarding and leasing practices, experts say it is imperative that subscribers be informed on the proper acquisition and use of toll free numbers. Its incumbent upon the FCC and telecommunications companies to educate subscribers.

Toll Free Scarce, But Attainable

Recent news reports have revealed a drastic reduction in accessible, quality, toll free numbers nationwide. These reports have spurred concerns that accessible toll free numbers will soon run dry. Supplies of numbers may, indeed, be low however there are still carriers that can provide their customers with a good supply of toll free numbers that will suit the needs of their business or non-profit. The trick is to research carriers and find one that offers an ample pool of numbers. Subscribers can still attain good numbers from experienced and reliable carriers.

All About CALEA

As part of an investigation, law enforcement agencies or intelligence services can tap into a phone call or trace the origin of the call without advising any of the parties involved in the communications.

Read more here.

Wall Street Journal Touts Toll Free

The Wall Street Journal recently touted toll free numbers: “…having a toll-free number is quite cheap these days when you consider the benefits it can offer a fledgling business. Making it easier for prospective customers to call — and to remember what to dial — will only boost call volume, and your sales potential.” The Wall Street Journal also stated “Studies have found that toll-free numbers used in advertising produce many more calls than standard phone numbers.”

What Role Does the FCC Have in Toll Free Numbers?

When the popular 800 numbers became scarce, the FCC introduced the 888 and 877 numbers in the mid-1990s and the 866 pre-fix in 2000. Available stock of toll free numbers is quickly depleting and industry insiders are awaiting the release of the 855 numbers currently reserved by the FCC. Insiders say these numbers may not be released for several years.

Read more here.

Scarcity Causes Concern

An unprecedented decrease in the availability of 1-800 numbers in 2008 has telecommunications experts concerned about the depletion of quality available numbers within the toll free sector. Recently, a member of the Tollfree Advisory Committee at SMSGOV.com said this scarcity of really good numbers is causing a rush to get new toll free numbers. Toll free phone numbers are considered one of the best marketing tools, particular during recessionary financial times.

Spreading The Word

As telecommunications experts, we are actively spreading the word about the scarcity of good toll free numbers. Are we succeeding? Business owners should be educated and prepared for the shortfall at a time when they may need the advantages of toll free the most. With the economy still floundering, this dearth of available 1-800 numbers comes at a time when economists are advising business owners to shift their marketing tactics to direct response—including using toll free to attract consumers and sustain relationships with existing customers. We know that toll free helps businesses. But getting good numbers, with supplies dwindling, is becoming a challenge. The best advice, still, is to obtain a good toll free phone number today.