To help users get the numbers they wanted and to help alleviate system congestion, the SMS/800 Management Team worked with the Resp Orgs and the Federal Communications Commission to make the change and set a regular sparing schedule.
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Toll free phone service is expected to expand substantially as new numbers become available over the next year or two. The increased supply of good toll free phone numbers will ease the strain caused by depleted stocks of these valuable phone numbers in recent years. Toll free service has become so popular that new subscribers will be scrambling to obtain the new numbers as soon as they are available.
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Saving paper is just one benefit of signing up for unique toll free phone service features. Toll free service has become a necessity for successful businesses, organizations, and not-for-profits. According to reports, 98% of Americans use toll free numbers regularly. Businesses can see increases of as much as 600 percent if an advertisement includes a 1-800 number. Toll free numbers increase market reach, enhance customer confidence, establish recognition of brand image, and sustain businesses during times of a weak economy.
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Insiders are calling it the perfect storm. Toll free phone service has hit all all-time high in popularity. The 800 numbers are so successful that once obtained, they are rarely retired. And the federal government has not released reserved numbers intended to alleviate the shortage. Supplies will soon run out.
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The federal government rationed coveted 800 numbers in 1995 until the new 888 pre-fix was introduced a year later. But the U.S. supply of available 1-800 numbers, dwindling for years, is again nearly depleted. Toll free numbers enable callers to reach businesses, organizations, and non-profits without having to pay for the call. This marketing tool has been so successful that the available 1-800 numbers are decreasing while demand is growing at unprecedented rates.
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Once used primarily by big businesses, 800, 888, 877, and 866 toll free numbers are now popular with small businesses, charities, churches, and for personal use. Toll free service has become a staple of all successful businesses. Demand has grown quickly but the supply of numbers has remained stagnant.
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Anticipation is mounting about the expected surge of new toll free phone numbers. It’s great to see that particular aspect of the industry expected to turn around over the next 18 months. Millions of toll free users and business owners are relieved and excited about this good news.
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With the fixed amount of available 800 numbers shrinking fast, subscribers who waited to secure toll free service are now learning why it is so difficult to obtain a number.
Industry insiders say the soaring popularity of toll free service combined with the failure of the Federal Communications Commission (FCC) to release additional numbers have created a tight supply of 800 numbers in heavy demand.
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The FCC has a long history of reviewing legislation with regard to the use of toll free. For instance, the Telecommunications Act of 1996 amended section 228 to impose more stringent restrictions on the use of toll-free numbers to charge consumers for information services. On July 11, 1996, the Commission amended its rules governing interstate pay-per-call (900 numbers) and other information services to address abusive practices that threatened public confidence in toll-free numbers and left telephone subscribers vulnerable to unexpected charges for calls and information services.
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