800 Demand Could Lead to Halts in Service

Telecommunications industry sources now say an unthinkable embargo on new toll free phone service in the United States is a real possibility within the next year. Facing a severe shortage of available 800-numbers, a skyrocketing demand for toll free service and an emerging black market for 800 numbers, insiders say officials feel they are left with no choice but to impose an embargo.

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Demand for 800 Numbers Surpasses Expectations

So, where are all the 800 numbers going? Industry experts say toll free service is now a staple of any type of business. Small business owners, following the lead of the CEO’s of nearly half the Fortune 500 companies, are securing toll free vanity phone numbers as a strategic marketing tool. Personal use of toll free numbers has skyrocketed as parents secure an 800 number to stay in touch with their teens, college-aged children, and elderly parents.

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New Obama Policy To Help Vets. Info Through Toll Free.

On the heels of the Obama administration’s new veterans policy, Secretary of Veterans Affairs Eric K. Shinseki announced an easier process for Veterans seeking health care and disability compensation for Post-Traumatic Stress Disorder (PTSD), with the publication of a final regulation in the Federal Register. Disability compensation is a tax-free benefit paid to a Veteran for disabilities that are a result of — or made worse by — injuries or diseases associated with active service. For additional information, call VA’s toll free benefits number at 1-800-827-1000.

Shortage of 800 Numbers Persists

The dearth of toll free numbers continues. More than two-thirds of the available supply of 800, 888, 877, and 866 numbers are taken and millions of new subscribers are registering every year. Business owners who wait much longer to obtain a number might find themselves out of luck. In a competitive market, a toll free number is a valuable commodity for every business. Some carriers still have access to a good stock of numbers but with toll free in such demand, one cant help but wonder how long these supplies will last?

Most Consumers Recognize Advantages of Toll Free

These days, it seems that consumers recognize the real value of toll free over standard phone service. Experts say that the increase in consumer recognition of the advantages of 1-800 numbers is related to the tangible financial benefits of using toll free, particularly in tough economic times. Businesses with a 1-800 number can see almost instant increases in sales, word of mouth referrals, and a decrease in product returns. Standard local phone service often does not provide any of these advantages.

Brokers Should Be Warned

Some people in the toll free industry would be benefitted by remembering that according to regulations enacted on April 11, 1997 by the Federal Communications Commission, toll free phone numbers cannot be sold or brokered under any conditions. These rules were approved after the FCC fielded numerous complaints about price gouging for catchy vanity numbers and popular numeric sequences and they are still active and enforced.

Gotta Have Faith…

Many toll free providers have seen an increase in toll free sales for churches and similar organizations. Businesses aren’t the only ones using toll frees to gain popularity in their communities…

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Consumers Find Toll Free Hotline Helpful

As the bad economy and the failing auto industry drives consumers to buy used vehicles instead of new, the Connecticut Better Business Bureau is promoting a toll free service to help consumers find good deals on used cars.
Some of the information discussed on the toll free hotline are the age of the car, safety issues, how long the consumer intends to keep it, features, and anticipated maintenance expenses. The National Highway Safety Administration (NHTSA) toll-free hotline is 800-424-9393.

Toll Free Supply Debate Continues

The debate about toll free phone service continues. There has been a lot of discussion about concerns that the supply of available 1-800 numbers is nearly exhausted. There have not been any new toll free numbers introduced in the past nine years and an estimated 8,000 numbers or so are assigned each day. With demand high and supplies low telecommunications leaders are worried that this will create a real economic problem for United States businesses. Others argue that the problem is not too bad, yet. The debate continues.

Practical Marketing Tip

Interesting post from Practical Ecommerce  (practicalecommerce.com):

Place a toll-free phone number in a large font in the header of your website. You will get a few more phone calls, and that is a good thing. Answering your business phone is your ticket to increasing the average revenue per sale, as the phone is one of the best places a merchant can up-sell.

We completely agree. Toll free telecommunications has a multitude of benefits for every type of business.