Celebrity Toll Free Number Draws Publicity

While we are amused by all the publicity actor Bill Murray has been receiving over his new personal toll free telephone number, we are not surprised by his decision. Actors, sports figures and celebrities have long used toll free telephone numbers for their professional image. The numbers sometimes ring to staff, sometimes to taped messages, and sometimes directly to their managers and agents. Personal use of toll free service has mushroomed over the past decade and we expect it will continue to grow in popularity.

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