Embargo? Still A Possibility?

Telecommunications industry sources are still discussing whether an embargo on new toll free phone service in the United States is a real possibility. With a severe shortage of available toll free numbers along with an ever-growing demand for toll free service, insiders say officials feel they are left with no choice but to impose an embargo. However, news of the potential release of the 855 numbers within the next 18 months leave us wondering if an embargo would be necessary. The quicker the release of the new phone numbers, the better for everyone.

Supply of 1-800 Numbers Still low Due to High Demand

Experts warn that the U.S. supply of available 1-800 numbers, dwindling for years, is now nearly depleted. Toll free numbers enable callers to reach businesses, organizations, and non-profits without having to pay for the call. This marketing tool has been so successful that the available 1-800 numbers are decreasing while demand is growing at unprecedented rates.

Informing the Consumer

As telecommunications experts, we are actively spreading the word about the scarcity of good toll free numbers. Are we succeeding? Business owners should be educated and prepared for the shortfall at a time when they may need the advantages of toll free the most. With the economy still floundering, this dearth of available 1-800 numbers comes at a time when economists are advising business owners to shift their marketing tactics to direct response—including using toll free to attract consumers and sustain relationships with existing customers. We know that toll free helps businesses. But getting good numbers, with supplies dwindling, is becoming a challenge. The best advice, still, is to obtain a good toll free phone number today.