Television Commercials and Toll Free

A group of us waiting recently for a telecommunications conference to begin noticed during a local cable television broadcast that at every commercial break (five during a 30 minute program) there was at least one commercial advertising a toll free phone number. During one break, all four commercials had a toll free phone number announced and/or listed at the bottom of the screen. The companies advertising ranged from national companies to a locally-based fitness service. More proof of how many businesses use toll free nowadays. It is a marketing necessity.

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