Television Commercials and Toll Free

A group of us waiting recently for a telecommunications conference to begin noticed during a local cable television broadcast that at every commercial break (five during a 30 minute program) there was at least one commercial advertising a toll free phone number. During one break, all four commercials had a toll free phone number announced and/or listed at the bottom of the screen. The companies advertising ranged from national companies to a locally-based fitness service. More proof of how many businesses use toll free nowadays. It is a marketing necessity.

Still Waiting on the 855’s

Widespread concerns about the dwindling supply of toll free numbers may not be addressed anytime soon. According to sources at the 800 Service Management System (SMS/800) the reserved 855 pre-fix, intended to restore stocks of toll free numbers, may not be released by the Federal Communications Commission for several years. In fact, industry insiders say the release of 855 may be put off until 2011.

Get the full story here.

Businesses Find Salvation in 877 Numbers

In the past, 800 and 888 pre-fixes have been the most popular choices of subscribers. Experts say this was due mostly to the lack of public awareness that 877 and 866 were also toll free. But in recent years, this situation has changed. Reports now indicate that the majority of the public recognizes all four pre-fixes as toll free. Business owners are quickly taking advantage of the 877 numbers.

But now with the overall supply of available toll free numbers dwindling, 877 numbers are going fast.

Read more here.