Toll Free On Billboard Gets Major Attention

Industry big-wigs are getting more and more creative with the use of toll free telephone numbers. Motorists in metropolitan areas are noticing billboards featuring a toll free number that is in fact a hidden movie advertisement for “The Virginity Hit,” a mockumentary about a teenager trying to lose his virginity. Callers to the toll free number are greeted by an automated message from Zack Pearlman, one of the film’s stars. The movie producers appear to be using a temporary toll free phone number to create a media storm and some controversy which will then bring attention to the movie, made by and featuring unknowns. There are always creative ways to use toll free to boost any type of business.

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